Alexandramorton

Her Mission

An advocate and champion for businesswomen of color, Alexandra serves as a startup catalyst, seeking ways to level the playing field for disadvantaged women entrepreneurs. Today, she primarily focuses on helping micro-entrepreneurs obtain the resources they need to sustainably scale their businesses.

Why?

According to the Federal Reserve, there were 2.4 million African American women-owned businesses in 2018. Black women are the only racial or ethnic group with more business owners than their male peers. Yet, the average revenue gap for businesses owned by women of color and those owned by non-minority women is grotesque. On average, annual sales at businesses owned by Black women are two times lower thanthose at businesses owned by the next-lowest demographic group - Hispanic women. Sales are close to five times lowerwhen compared to those at all women-owned businesses. The main reason so many of their businesses are micro is that Black women owners have difficulty accessing credit. They also often face capital constraints that inhibit growth.

About Alexandra